Conservation charities benefit from first Cotswolds Visitor Giving Scheme awards

Cotswolds Rivers Trust and the World Land Trust have been able to undertake important conservation and habitat restoration work thanks to funding awarded by the first payout of the Cotswolds Visitor Giving Scheme which was launched last year.

With a grant award of £500 the Cotswolds Rivers Trust has installed flow deflectors in the River Coln at Winson near Bibury. This helps to vary the depth in the riverbed enabling river plants such as water-crowfoot to thrive and provides habitat for invertebrates and fish including the brown trout – an iconic species of the Cotswolds.

A similar grant award has allowed the World Land Trust to carry out coppicing work at the Kites Hill nature reserve near Painswick Beacon. Careful woodland management through coppicing at the reserve encourages new woodland growth, providing many benefits for a variety of plants, insects and birds. Four new interpretation boards have also been installed along the woodland trail as part of the project to raise awareness of the importance of this site.

The Cotswolds Visitor Giving scheme was created by the Cotswolds Conservation Board to raise funds through voluntary donations collected from visitors via tourism businesses, which go towards a range of landscape and environmental projects across the Cotswolds Area of Outstanding Natural Beauty.

Chris Grimes from Manor Cottages, the first tourism company in the Cotswolds to participate in the scheme, said: “It is excellent news to hear that funds which have been raised through our customers are already being put to such good use and helping to look after these special places in the Cotswolds AONB.”

Trevor Cramphorn of the Cotswolds Rivers Trust said: “This has been an important piece of river habitat restoration work that we haven’t been able to do until now. We are hugely grateful to the Conservation Board for their help and the generosity of all the businesses which are part of this very worthwhile scheme.”

Tourism businesses who wish to find out more about the Cotswolds Visitor Giving Scheme can contact Simon Smith at the Cotswolds Conservation Board on 01451 862031 or email:

For further details of the scheme go to


Photo attached: Trevor Cramphorn, Cotswolds River Trust (left) with Simon Smith, Cotswolds Conservation Board at the River Coln near Bibury.

Notes to editors:

  • Visitor giving is the process of asking visitors to voluntarily support conservation by donating a very small amount of money via their bill or fees.
  • Businesses participating in the Cotswolds Visitor Giving Scheme are helping to raise money which will be used to support a range of environmental and landscape projects across the Cotswolds.
  • The Cotswolds was designated an Area of Outstanding Natural Beauty (AONB) in 1966 in recognition of its rich, diverse and high quality landscape.
  • The Cotswolds AONB is looked after by the Cotswolds Conservation Board – an independent organisation established in 2004 which has 37 members - 15 nominated by local authorities, 8 by parish councils and 14 appointed by the Secretary of State.
  • The Cotswolds is the second largest protected landscape in England after the Lake District National Park and represents 10% of the total AONB area in the UK. It covers 2,038 square kilometres (790 square miles), stretching from Warwickshire and Worcestershire in the north, through Gloucestershire and Oxfordshire, down to Bath and Wiltshire in the south.
  • Areas of Outstanding Natural Beauty (AONB), along with National Parks, are considered to be the most special landscapes in the country and belong to an international family of protected areas. There are 38 AONBs in England and Wales, and a further eight in Northern Ireland. For further details, visit: For details of the 15 National Parks in England and Wales visit: